Return Of The Red Truck

For decades, the red truck has been more than just a vehicle at Wausau Supply Company, it’s been a symbol of who we are. Bold. Reliable. Recognizable. It’s a rolling representation of our commitment to quality, service, and the people who make it all happen.

During the COVID-era, global supply chain disruptions impacted nearly every industry, and we were no exception. Among the many challenges we faced, one was surprisingly visible: the color of our trucks. As sourcing constraints tightened, consistency gave way to necessity, and our once-uniform fleet became a patchwork of colors. Though our service never wavered, we knew something important had been lost.

Today, we’re proud to announce: the red truck is back.

This isn’t just a return to a color, it’s a recommitment to our identity. The red truck is a point of pride for our company and especially for the drivers who deliver our products across the country. It’s a symbol of unity, of tradition, and of the high standards we hold ourselves to every day.

As we move forward, we’re taking a thoughtful, phased approach. As trucks retire out of our fleet, they will be replaced with red ones, restoring the iconic look that has long been associated with Wausau Supply Company. Over time, our roads will once again be filled with the unmistakable red that signals dependability and pride.

Our drivers are the face of Wausau Supply Company on the road. They navigate long miles, changing weather, and tight schedules to ensure our customers receive the products they need, when they need them. The red truck is their badge of honor, a visual reminder of the trust we place in them and the pride they carry with every delivery.

This reintroduction is more than a visual update, it’s a reaffirmation of our values: consistency, excellence, and a deep respect for the people who power our business. Whether you see one of our trucks on a rural highway or pulling into a job site, you’ll know exactly who we are and what we stand for.

Welcome back, red. We missed you.